My Marketing Benchmark
The first step to using the 9 BoxesTM is to take the My Marketing BenchmarkTM, which is designed to make an objective appraisal of how your marketing function is performing and identify fundamental gaps in your marketing strategy.
My Marketing BenchmarkTM consists of 45 questions every business (regardless of size) needs to ask of its marketing strategy. On completion you will receive a Strategic Marketing Assessment Scorecard which identifies which areas of your business are working well, which are work in progress and which are the areas which need attention. You can then progress to the appropriate Box in the 9 BoxesTM framework to see how to improve this aspect of your business.
The 9 BoxesTM framework is designed to give business leaders confidence to make better-informed decisions around the time and money invested in marketing. It all starts with the My Marketing BenchmarkTM, and to date over 4,000 executives internationally have used it to help them turn tactical marketing into a strategic marketing resource that delivers long-term, profitable revenue.