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Empowering Growth Creation

Have you recently reviewed and defined your position?

We talk about Position as being the corner stone of your marketing thinking. Positioning is the DNA of your business – it has several core elements to it and we define those as:

  1. Your vision, purpose and values – this is really the cultural anchor of your business. It doesn’t need to be over complicated however it does need to be present.
  2. You need to understand your MARKET – SERVICE – PRODUCT – PRICE choices. This means the markets you are servicing, the service levels you deliver, the products you sell and the prices you charge.
  3. Also understand your operating marketing – we have talked about this before. Understanding the size of your market opportunity, your competitors and your position in that market.

Have you recently reviewed and defined your position? are the 9 Boxes question you and your business should review all of the above every 2 years. Watch our short video on Position.

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