“You need to see a specialist”.. we know that those aren’t usually the phrases you want to hear, however that is definitely on point when you are faced with circumstances beyond your area of expertise.
If something is critically important to your business, you should want advice from a professional: someone who has the specialist knowledge and the experience to help you attain the best possible outcome.
A General Practitioner uses their breadth of experience and knowledge to assess your condition and identify what is needed. Moreover, when they feel more detailed expertise in a particular field is required, they refer you to a specialist.
Well, it is the same in Marketing.
There is a wide range of different marketing specialists, techniques, and channels. From marketing strategy, brand strategy, marketing communications, social media, and digital marketing strategy, to publicity, media, websites, web design, advertising, market research, and a lot more. Different sets of marketing specialist skills, knowledge, experience, and attributes are needed in order to be able to deliver the best results in each area.
It is predictable then, that when faced with what can be a bewildering selection of different marketing specialist firms, Business owners are convinced to work with just one marketing business – a ‘one-size-fits-all, jack of all trades’ firm which tells it can deliver all of your disparate marketing needs. The truth is that in most instances, that single marketing firm isn’t itself a specialist in all of the marketing techniques that you need.
Marketing Specialists help deliver quantum advances
When Growthology has the first face-to-face meeting with our client and listens to where they want to take their business, one thing our team understands for certain is that marketing discipline specialists will be the best choice to certainly help them progress. Generalists can only take a business so far. It is specialists, but, that is able to help make the quantum advances that ambitious business owners want for their company.
Therefore if, in case you need a marketing strategy [don’t confuse strategy with tactical implementation] developing, one that will perfectly connect with your business strategy and drive your organisation forward to an accurate direction you want to go, then work with a marketing firm that truly specialises in developing marketing strategies.
Growthology’s advice is simple. If the success of your business is really important to you, make sure you see a Marketing Specialist!